Van Heusen Brand Experience & Flagship
Van Heusen fashion and lifestyle brand reset their positioning in the India market by reconsidering their consumer base. In order to maintain its leadership status in the market, the brand would need to appeal to current and aspiring customers across clothing categories by helping them achieve Success Through Style.
Van Heusen evolved their offer with a new visual ID, clothing collections, retail and online/offline customer experience. The 5,000 sq ft flagship in Bangalore spans two floors and consists of a MYFIT 3D body scanner to find the perfect fit; Style Bar education zones; digital customer profile Passport; Style Simulator trial and the expert Style Concierge to assist style pros and amateurs alike.
