CREATIVE DIRECTION & BRAND EXPERIENCE
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Hong Kong Tourism Board Q Art Codes


Hong Kong Tourism Board Q Art Codes

Hong Kong Tourism Board believes in helping visitors experience the city like a local and created off the beaten path walking tours for Central and Sheung Wan neighbourhoods.

To facilitate this experience, art-inspired QR Codes have been displayed around the district. Each element of design used to create the exclusive QR Codes was inspired by real-life experiences at that location such as visiting a temple or drinking traditional Chinese Tea. Once scanned, these illustrations unlock a tour that exposes many hidden secrets allowing travellers access to culture, art, heritage and local dining hot spots.