SK-II Holiday
Based on the concept of transformation, the SK-II Holiday 2015 launch campaign featured limited edition packaging art work with butterflies – a universal symbol for change & metamorphosis. Using visual pack design cues, the campaign ID amplifies the assets into 3D paper sculptures created in close collaboration with renowned paper artist, Matt Shlian.
The butterfly element is carried throughout the entire campaign as a 2D and 3D visual device at counters, testers, popups and special packs.
