CREATIVE DIRECTION & BRAND EXPERIENCE

ABOUT


I’m a silkscreen artist-turned award-winning creative director. I've been fusing creative disciplines for leading luxury, beauty and lifestyle brands across the globe for the last 20 years. Some of the brands I've touched include: SK-II, Sephora, Estee Lauder, MAC, Clinique, Armani, Pantene, Olay, Bergdorf Goodman NYC and Hong Kong Tourism Board.

My expertise is in strategy-led design thinking, concept development and creative direction. I elevate brand experience with an integrated approach, culturally-relevant ideas and creative leadership.

An MFA in Design from Cranbrook Academy of Art laid the foundation for work that's been recognised by PSFK, Campaign, Design Miami, Metropolis Magazine, International Contemporary Furniture Fair NYC and Felissimo Design House.

I’m always keen to share knowledge and experience at conferences, summits and schools. Past speaking gigs include: Knowledge of Design Week, P&G Design and Savannah College of Art & Design.